THE ATMOSPHERE
Experience Designer, Photographer
The Atmosphere is a pop-up immersive retail experience allowing visitors to engage with the Fear of God Sixth Collection. Visitors enter the barren darkness of the atmosphere and are guided by motion-activated lights towards a luxurious back area filled with exclusive Fear of God clothing.
I worked alongside a team of designers from Okidoki and Jerry Lorenzo, founder of Fear of God, to concept and implement the retail experience. This included initial inspiration and ideation, prototyping and design iteration, and fabrication of the space. In addition, I worked as a photographer for both Okidoki and Fear of God, documenting the entire design process and apparel within the space. These images were used by Okidoki and Fear of God for official branding and publicity.
The Atmosphere was covered by publications such as the LA Times, HYPEBEAST, and HIGHSNOBIETY.
